The Mobile Truth
Every day it seems a new story emerges touting the future of mobile TV, mobile barcode scanners, bluetooth promotions or some other piece of wireless technology that marketers hope will be the cure all for the void that has been left in the traditional media landscape by apathetic consumers._
While we’re confident that our industry will eventually live up to its current hype, the media has a tendency to set false expectations for prospective marketers who are new to the mobile space. Since we frequently get calls with questions ranging from “how do I get my TV ads on people’s phones?” to “where can I buy a mobile phone list?” – the content in this section is dedicated to debunking common myths and helping any individual increase their chances of executing a successful mobile marketing program.
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