Vibes

Overview

In 1922, Texas A&M football had a team of injured players and enlisted a “12th man” from the stands to suit up for a critical game. Though the man never saw a minute of play, the team went on to win the game and a long standing tradition of referring to A&M’s entire student body as the “12th man” began.

Challenge

Texas A&M approached Vibes looking for a unique way to reward their “12th man” for their loyalty, readiness for service, desire to support and willingness to be called upon from the stands if needed.

Solution

During Texas A&M’s yearly spring game, fans were given six jersey numbers of eligible “12th men” – i.e. walk ons – who were playing that day. Prompted by a PA announcement and an on scoreboard call to action, fans were asked to text in the jersey number of the walk on that they felt most embodied the spirit of the “12th man” during the spring game. The first 109 people to vote, received a Texas A&M football jersey off the one of the players’ back.

Results

For confidentiality purposes, please contact us for program results.