Vibes

Overview

After Versus locked in a broadcast deal with the National Hockey League, they were looking to use mobile to not only drive tune in but showcase one of their newest and biggest assets.

Challenge

After the 2004-2005 NHL lockout, the league’s network affiliates struggled to stimulate interest in viewing. Vibes, along with Versus’ other marketing agencies, were tasked with developing solutions that could help drive ratings during a stretch of the 2008 NHL playoffs.

Solution

Vibes implemented a two pronged approach that consisted of an Alerts program with a Text-2-Win overlay. Calls to action were placed in print, on tv, and online prompting people to sign up to receive up to the minute scores and broadcast information – for example, if their team’s game was headed into overtime – on their phone. As the program gained momentum, and viewership increased, participants who opted into the alerts program received bounce back messages that prompting them to text in for a chance to win two tickets to the Stanley Cup Finals.

Results

For confidentiality purposes, please contact us for program results.