Intel - Using the Message as Medium
Overview
Intel was looking to increase their awareness in Times Square during the holiday season by extending their current OOH media buy to include digital and interactive billboards.
Challenge
As an ingredient brand, Intel is difficult for consumers to interact with and is rarely perceived as a stand alone product.
Solution
By leveraging the Reuter’s and NASDAQ interactive billboards in Times Square, Vibes brought Intel’s “Multiply” campaign to life for consumers. Using MMS technology, passersby in Times Square could send in a picture message to appear on screen. Additionally, around the country were encouraged to participate from home by visiting an Intel micro-site and uploading pictures of themselves for display. The program was advertised nationally with drive-to-site online banners and everyone who participated was automatically entered to win a laptop powered by C2D.
Results
For confidentiality purposes, please contact us for program results.