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TextTV™ is the first text messaging platform that lets
television viewers interact with each other by sending text messages directly
to the TV screen. Using TextTV™, producers at local television stations
and national networks can set up customized initiatives that encourage viewers
to interact with programming and special promotions in a more personal way.
During specified times, viewers can be invited to send text messages to a
particular short code and watch those messages scroll across the bottom of the
screen a short time later. All messages are filtered through Vibes' unique
automated filtering program so no inappropriate messages are displayed. The TextTV™ platform leverages the capabilities of Vibes'
successful Text-2-Screen™ product and extends them to the TV screen. Vibes'
Text-2-Screen™ programs on concert tours featuring bands such as Green Day, the
Backstreet Boys, Gwen Stefani and Bon Jovi have spurred fans to send millions
of messages, comments and "shout-outs" to other members of the audience.
Case study: CBS - Dunkin' Donuts LaSalle Bank Chicago Marathon
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