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Vibes messaging platform can deliver information and content to
customers' phones either on demand or as a scheduled campaign. Examples
of Info-on-Demand include weather, traffic or sports scores - where
customers send a keyword and the information is sent back immediately. Other
types of Info-on-Demand are current promotional offers for retailers or
wind conditions for sailors. Examples of scheduled alerts are weekly drink
promotions for bars or football game trivia. All messages can be branded to
help keep the sponsor top-of-mind.
Case study: Vans Warped Tour '05
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