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Opportunity Identification
Vibes Media is a full-service mobile media company with the marketing and
technical expertise to design and implement all aspects of your programs.
We use a disciplined, strategic approach that starts with understanding our
client's business situation and identifying areas where
interactive mobile marketing could help in the marketing plan. Working with each
client, we develop specific objectives before any work begins. Once objectives
are agreed to, we determine if any of our proven programs are appropriate for
the client's needs, or if they can be adapted. If not, we conduct one of our
unique, wide ranging idea sessions with our creative team. We present a range
of ideas and then create a strategy with the client.
Proposal
Once a plan is given the go ahead, we provide a complete scoped out proposal
including costs and measurement metrics. Once the plan is accepted, we begin
execution.
Execution
We are very skilled at all aspects of executing our programs, from both a
marketing and technical standpoint. We have some of the smartest technical people
in the business with extensive experience in mobile technology both here in the US
and overseas. Vibes can plan and execute any or all aspects of the
marketing communications, including: advertising, web design and development,
collateral development, copywriting, production, media, media design,
and prize fulfillment. Results
The only way to tell if a marketing program did its job is by looking at results.
That's why we provide all of our clients with access to real-time statistics, including: total
participation rates, geographic participation, segment performance, number of
messages sent per person, plus many other custom measures. Want to know more? After the project is
complete, we can prepare evaluations that assess how well your programs performed on the
objectives and metrics and how it could be improved for next time.
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Services Offered:
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Client business analysis to assess mobile opportunity
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Objectives and Strategy Identification
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Text messaging program creation and design
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Sweepstakes rules development
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Program execution
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Customer dialog via text message
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Program communications development and implementation (advertising, website,
collateral, etc)
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Fulfillment
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Program Analysis
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