SECTIONS: PHILOSOPHY | PROCESS | METRICS

METRICS

One of the best things about mobile marketing is the inherent ability to track performance. Our entire backend was built with results-based tracking in mind. Without going into (proprietary) specifics, all programs are tracked and measured by:

• Participation
• Location
• Geography
• Usage
• Response rate
• Interaction
• Time
• Fulfillment
• Revenue generation

All Vibes clients have a custom-designed password-protected website to track all aspects of the promotion in real time.

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